Christmas Advent
in Zagreb 2020 -
Outdoor & viral marketing campaign
Year: 2020
Client: Zagreb Tourist Board, Croatia
Credits: Animation - Alen Vuković, studio Vukovic
The team of the Zagreb Tourist Board is deserving for the great organization of the first-prize-winning Christmas Advent in Europe.
In the 2020, Advent in Zagreb was held in limited circumstances.
Despite that, many cultural events could be seen, the city was traditionally richly dec-orated, offering visitors a memorable experience, while the focus of the campaign has shifted more towards a virtual presence through social media and modern technology presenting the Christmas spirit to all who have not had the opportunity to visit the city.
Fell the light...
The main visual motif of the campaign "the lighted window" was inspired by one of the central social events that was inviting the citizens of the old part of the Upper Town to decorate their windows and thus involve them in joint action, which lifts a festive mood in anticipation of Christmas.
Playful illustrations tell a warm story about preserving traditional Christmas customs in the closest circle of family and friends by turning to Christmas core values; simplicity, modesty, and empathy.
Animation - Alen Vuković, studio Vukovic, Illustrations- Mateja Kovač