La Thé Box –
House of tea
Tea packaging &
Advent calendar
Year: 2020
Client: La Thé Box (France)
Photo credits; La Thé Box, Claire La Bernardie
La Thé Box is a French company that specializes in selling teas. Every month, they offer one illustrated thematic packaging (Thé Box) which presents its content, i.e. selection of teas and sweets through a visual, according to a new theme. On Christmas 2020 La Thé Box launched a beautiful Advent calendar in the traditional box form, shaped as a house, covered with a very detailed illustration of a tea-house-salon. Illustration presents traditional French historical facades, rich decorated shop windows with the inevitable Christmas ornaments in a playful and fun way. Although in a contemporary tone, the illustration revives children’s memories of traditional Christmas stories which we keep telling new generations over and over again, in our effort to preserve that wonderful Christmas spirit.